On sale - the £60 wedding
dress?
Fathers across the land will be able to breathe a sigh of relief
following ASDA’s announcement today (23 January 2006) that
it would start stocking wedding dresses from George from just
£60.
From Valentine’s Day 2006 brides will be able to pick up
a wedding dress at George. The news follows Mintel research published
last week that shows that the average cost of a gown is now £826
(up 32% from 2000 when it was £625).
Bucking the trend, the new George Bridal Collection, will offer
everything you need for a wedding meaning that the bride and groom
could walk down the aisle for under £200.
With the centre piece of the new collection being two cream wedding
gowns designed to appeal to both contemporary and traditional
tastes, from only £60. Adult bridesmaid dresses will range
between £30 and £35.
And for youngsters George is also offering bridesmaid dresses
for one to 10 year olds for £17-£18 and for page boys
a waistcoat and cravat set available in pink, silver and ivory
for £18-£19.
.
Options
for the groom, best man, father-of-the-bride and ushers include
black suit jacket for £60 and trousers for £30 and
a stone coloured linen suit jacket for £55 and trouser for
just £25. To complete the ensemble George is also selling
a blue cravat, pure silk waistcoat and 100% cotton shirt all just
for £38 or a silk tie and shirt for £22.
“You’ve heard of fairytale weddings well we think
that most wedding dresses are being sold with a fairytale price
tag. With the introduction of our new bridal collection all that
is set to change,” said George Global MD, Angela Spindler.
“No other retailer in the UK will offer such great value
without compromising on design or quality. A wedding dress for
just £60 I can hardly believe it myself,” added Angela.
ASDA jewellery departments are also selling a wide range of wedding
and engagement rings starting from £19 for a wedding bands
and half carat 18ct gold diamond rings start at £199.
The George Bridal collection will be available in the following
stores:
Cardiff, Eastlands (Manchester), Edinburgh (The Jewel), Great
Bridge (Birmingham), Havant (Hampshire), Swindon Haydon, Huyton
(Liverpool), Livingston (Edinburgh), Patchway (Bristol), Trafford
Park (Manchester), Wigan, ASDA Living Thurrock
