Are there any special rules to follow when I do my makeup for the photographs?

Forget about contouring your cheekbones, reshaping your lipline, or any other makeup mumbo jumbo, say our experts. "You want your makeup to be fresh and natural in pictures and real life," says Lea Siegel, a Manchester makeup artist who has worked on many bridal-related photo shoots. "If a makeup artist mentions special photographic techniques, that's a signal to run in the opposite direction," says Janice Kinigopoulos, a makeup artist and the creative force behind some of ITV1s main on screen weddings..

Of course, some tweaking may be in order. Moderation is key. Shimmer adds life to makeup, but avoid harsh frosts or chunky glitter. When it comes to lip gloss, "there's gloss—and there's triple-X goo, which will reflect way too much on film," Siegel warns. "Very pale lips will wash out in pictures, but deep dark lipstick can look too goth," says Kinigopoulos. "Shine is okay on cheekbones, not on your nose," she continues. A light dusting of loose powder down the center panel of your face should do the trick. To avoid the pale-face/dark-neck contrast that comes from flash photography, apply loose powder down onto your neck and chest.