Distinguishing Details
 
Finish
Traditional invitations have a smooth vellum finish. Less traditional laid papers have a subtly ridged texture. Cards can have indented panels; edges can be beveled (cut on a slant) or deckled (rough).
Color
In the United States, wedding stationery is usually ecru. White stock, quite common in Europe, is rarer here but certainly available.
Typeface
The stationer will offer a selection of typefaces. The oldest are generally the most formal; Shaded Antique Roman and London Script, are particularly popular for weddings.
Printing Method
Several printing methods remain available, each with its own process and effect. In engraving, letters are etched into a metal plate, which is rolled with ink, then wiped; ink remains in the etched lines. The paper is pressed into the plate, leaving a raised image and indentations on the reverse. Lithography is another old method, originally involving stone slabs and grease pencils. Updated, it is commonly called litho, offset litho, or just offset, and it produces a crisp, flat image. Through thermography, lithography is treated to look like engraving. Heat-sensitive powder is sprinkled onto the ink to form raised letters, which are less fine than those that have been engraved. Blind embossing uses plates to produce raised images without ink. It is reserved for motifs, monograms, and addresses on the flaps of envelopes.
Until recently, letterpress was the most common form of printing: Raised type is inked and stamped on the paper (the effect is almost the opposite of engraving). While large printing plants have almost all converted to offset print and computerized typesetting, small print shops using letterpress can still be found and can be the source of exquisite stationery.
Style
The wedding invitation announces the couple’s new life. Its character—formal, informal, elegant, or amusing—announces the newlyweds’ style. They should take the time to choose papers, typefaces, colors, and emblems that they love, then order the stationery. At-home cards, correspondence cards (for writing thank-you notes), household writing paper, and envelopes can all carry the couple’s individual stamp. A motif (printers call them ornaments) such as intertwined dolphins is a lovely way to make a mark: Stationers often stock a selection; printers can also make them from a clean piece of artwork.
Other Printed Items
Although you don’t have to order them all at once, menus, place cards, table cards, and pew cards should come from the same source as the invitations, to ensure consistency of style and materials. Place cards, which can be either flat or tented, are especially lovely keepsakes for guests, especially when done in calligraphy.
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