Eat, Drink and
Be Wary
Considering how much of your cash will be heading to your caterer,
it makes sense to know how to get the best deal you can.
In an industry worth an estimated 2.9 billion annually, prices
will clearly vary from one vendor to the next. But even once you've
gotten the big expenses—dinner, drinks, cake, etc.—out
of the way, you'll find out that all those little "extras"
can really add up: coat check, champagne toast, valet parking, premium-brand
alcohol—which alone can send your final bill skyrocketing.
Word of Mouth
The first order of business, of course, is to find a good caterer,
and here, not surprisingly, your most reliable source is, literally,
"word of mouth." Talk to friends and family about whom they
did—and didn't like, then visit the places themselves, and insist
on a personal tasting. "Anyone who won't let you sample is not
someone you want.
Do Your Homework
You also want to find out about licenses, insurance coverage, and
who's liable in the event a wedding is held at your home. "Ask
them as many questions as they ask you," says Molinari—what
food will they be serving, who will be doing the serving, and for
how long, what type of referrals can they offer, and does this include
colleagues as well as satisfied customers? "Get some kind of
history.
Fee Options
With most caterers, you will be required to pay a deposit upon signaling
your willingness to use their service, with the balance due the night
of the affair itself. Often you will have the choice of either paying
a flat fee, which is preferable for receptions and cocktail situations
before the function, where "you're working with prearranged amounts
of food," says Molinari, or basic per- person charges, which
are recommended for "a dinner structure." Usually, you
will be required to meet minimum guest guarantees, and you will
be expected to finalize these figures, say, 10 days prior to the
function, Molinari notes, although most caterers will leave a "window
of opportunity" of, say, 10 percent to accommodate unexpected
guests.
The Small Print
However steep these costs, note that there may be a number of expensive
"extras" that will considerably inflate your bill before
the final reckoning comes. For instance, since some contracts are
signed as much as two years in advance, your bill may include price
escalation clauses that allow for cost increases-even as high as 15
percent-over the lifetime of your contract.
About the Bar
Not surprisngly, creating the greatest, well, stir in the catering
field is the subject of cocktails and alcohol, which can really cause
your finances to fizz—or fizzle. Will you be serving a champagne
toast or endless supply of Dom Perignon throughout the evening? Will
there be a flat rate for bar services, or will you be charged on a
per-person basis? (If you have a light-drinking crowd, paying by the
drink-known as choosing a consumption bar-might be more economical.)
Will alcohol be house or premium brand, and how much will that ultimately
hike up the prices?
There are any number of what Molinari calls "bar menus"
available, "ranging from wine service only to a complete full
bar extending to after-dinner cordials." Spell out very carefully
what you want.
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